Our Future of Imaging Report shows how rapidly photography is changing. Last week, we looked at the first trend: contextualised cameras and their ability to detect your emotions while snapping away. Today, we continue our deep dive into the future to discover how photography advances from a purely visual medium, into a five-dimensional experience. Get ready for ‘All Sense Imaging’: the second trend in the future of imaging to be on the look out for!
Future of Imaging Trend 2 of 4: All Sense Imaging
An immersive experience
Photography has gone from black and white in the early 1800s, to colour in the early 1900s, and now to digital. Soon, augmented visual experiences will enable people to create images that are otherworldly and truly surprising. The future lies in powerful virtual experiences that will stir your emotions. How would it feel to actually be there? What we see on digital screens today doesn’t yet answer that question. It doesn’t capture the scent in the air or the noise of people around you. It doesn’t let you touch what you see. New technologies are bridging the gap between fantasy and reality, getting us closer to the real thing than ever before.
A five-dimensional experience
Imagine you could go beyond ‘looking’ at a photo. Multi sensory images will stimulate all of your senses at once. Picture a bustling market in the heart of Istanbul: The air is filled with the smell of exotic spices, locals are negotiating prices with eager sellers and small cafes serve mouth-watering local specialities. Future devices will make it possible to not only see all this, but also hear what it sounds like and touch different objects as you look at them. You will even be able to smell the market’s fruits and spices – a perfume released by the device itself. To get your taste buds involved, your device will even give tips on what to eat and drink.
These sensorial and immersive experiences will become commonplace. The augmented and virtual reality market is expected to grow 15.18% annually between 2013 and 2018, according to a report published by Markets and Markets. Andy Millns, co-founder and creative director of augmented-reality company Inition says that “people are already spending more time staring at a screen than they do looking at the real world.” This trend will only continue to grow with revolutionary technology such as Oculus Rift creating a more personal, intimate user experience.
These technologies are only the beginning. Are you ready for the most emotional storytelling you’ve ever experienced? Find out more about the future of photograph in our full report and don’t miss out on our next blog post on visual well-being.
Stay tuned for the next trend in the future of imaging in our upcoming blog!