Have you ever uploaded a photo to one of your social media profiles and waited patiently for the likes, shares and comments to come flooding in, only to find that it’s not as popular as you thought it would be? Thanks to Nikon and some research we commissioned from the University of California, Berkeley, now you can take beautiful photographs that almost guarantee likes. Because it turns out that there’s a science to photos being popular on social media. And we’ve got the formula.
L + A + (I + H + C)
CE (correct exposure) – B (blur)
According to the research from University of California, Berkeley, the science behind a good photo is a mixture of the right subject combined with excellent quality. The subject of the photograph is represented at the top of the equation, with the photographic features at the bottom of the equation. All of this combined creates the perfect ‘likeable’ Facebook photo.
Landscape + Animal + (Inspiration + Humour + Cute)
CE (correct exposure) – B (blur)
Facebook photographers should consider including a landscape (L) or an animal subject (A) in their image, and should give equal thought to conveying something inspirational (I) – a sunset for example – something with humour (H) or something cute (C) in its setup. Meanwhile, capturing the light in the most true-to-life way, or in other words getting the correct exposure (CE) whilst minimising blur (B) is also crucial.
Image taken with COOLPIX S6500, 1/800 sec, f/6.2, ISO-125. © Nikon
Strong shots such as these, taken with the COOLPIX AW110, are perfect matches for ‘Formulike’ as the subjects are of the type most popular with the Facebook audience according to the study.
Image taken with COOLPIX S800c, 1/160 sec, f/3.5, ISO-125. © Nikon
Technical aspects are also important, with results showing that low-resolution or blurry pictures are less likely to get the thumbs up, and that a well-lit photo will always be better received than a dim or over-exposed image. Notably, the experiment also found that despite the popularity of creative filters altering colours or textures, these effects have little to no impact on the amount of likes given to an image.
Sometimes you’re lucky enough to take a picture so perfect you want to share it with your friend straight away, and with several of Nikon COOLPIX cameras you can. Models such as the COOLPIX S9500, the COOLPIX S6500 and the COOLPIX AW110 have built-in WiFi, allowing you to transfer your high-quality images and movies directly to your smart device* ready for uploading on to your favorite social media. You can also use your smart device as a remote control for the camera – handy for self-portraits.
If you love to take pictures to share on the go but don’t want to sacrifice the quality of an image, the COOLPIX S800c, with its built-in WiFi connectivity and the Android OS operating system, is the perfect choice to easily connect to the Internet via Wi-Fi, upload photos and movies to social media and photo sites, or transfer images directly to your smartphone or tablet.
We’re sure you’ll be taking the most likeable pictures in no time – test them out by sharing them with our Facebook audience! *
Requires installation of the Nikon ‘Wireless Mobile Adaptor Utility’ application (iOS and Android™ compatible) on your smart device. Android, Google, Google Play, YouTube, and other marks are trademarks of Google Inc.