Durable and cheap to produce, plastic has become a huge problem.
In the sea, on the beach, dominating our landfill sites, these days it’s hard to avoid the news of plastic pollution contaminating our environment. What’s more, given that it can take hundreds of years to disappear, plastic pollution is causing ongoing harm to the landscape and nature we should be protecting. Now more than ever, we must pay attention to our environment and do what we can to reduce our waste and the impact it is having.
Protecting the environment is an issue extremely close to Nikon’s heart, which is why last month, we joined the Sea First Foundation in a beach cleanup event, held at Noordwijk in The Netherlands. Sea First is an organisation committed to the conservation of coasts and marine life.
Forty-four employees from our European headquarters, including respective Nikon Holdings Europe BV President Onodera Masaaki, Nikon Europe BV President Iwaoka Toru, Nikon Instruments Europe BV President Sasaoka Takaharu and Nikon Netherlands and Nikon Belux General Manager, Matthieu van Vliet, headed down to the beach on June 15th, collecting 2,000 pieces of waste between them over the course of three hours – that’s a total of 45kg!
An overview of the types of waste gathered on the beach that day can be seen below. Among the rubbish collected were balloons, straws and plastic bottles. Unsurprisingly, plastic made up the majority of what was collected: a consistent reminder of the issue plastic causes, especially given it can take almost 450 years for a single plastic bottle to break down in the marine environment.
Following the cleanup, Nikon Europe BV President Iwaoka Toru presented the Sea First Foundation €1,000 – a small gesture which will hopefully contribute to the organisation’s vital work in conserving the beaches and marine life of Holland.
Contributing to our community
Nikon’s involvement forms part of an ongoing community collaboration and contribution in the area, working with other local companies to protect the place we call home and engage Nikon employees in causes that matter.
In fact, prior to the cleanup, Nikon employees had attended a lecture by the Sea First Foundation on environmental issues, learning about how waste is adversely affecting the ocean, sea life and in fact the human body.
Not only do wildlife such as fish, dolphins and seabirds often mistake plastic for food or become entangled in it, but new research has found that 1 in 3 fish caught for human consumption now contain plastic.
Sadly, the danger of plastic waste isn’t going away any time soon. This is why we’re committed to promoting the small but significant steps individuals and companies take to make a difference. Working with other local companies such as Eco-Schools, Stichting KinderBeestFeest, and the Nationaal Fonds Kinderhulp, we plan to continue this beach cleanup event as a joint community activity. The story continues, stay tuned for more on this effort!
We would like to express our great appreciation for organisations such as Sea First, whose conservation initiative helps move us towards a cleaner natural environment, and a cleaner home.