At Nikon we constantly look to improve the range of cameras for amateur and professional photographers. The latest addition to our high performance models in the Nikon COOLPIX range, the COOLPIX P310 is no exception, making it the perfect choice for photography enthusiasts looking for portability with performance.

Using our cutting-edge imaging technology with the fastest NIKKOR lens ever featured in a COOLPIX model, the COOLPIX P310, has been created to deliver an exceptionally enviable pocket camera. The extremely bright and lightening quick f/1.8 lens, together with a highly sensitive backlit CMOS sensor, delivers pin-sharp images even when shooting at night or in challenging lighting conditions.

Nikon COOLPIX P310 – Image © Nikon / I Am Nikon

The new COOLPIX P310 packs a powerful list of features. With 16-megapixels on offer, the ultra-wide angle f/1.8 NIKKOR 4.2x optical zoom lens with wide-angle coverage produces stunning, true-to-life images with exceptional resolution and detail. Our second-generation advanced lens-shift vibration reduction counters the effect of camera shake and enables the use of much slower shutter speeds (up to 4 stops), while full creative control is guaranteed thanks to four manual exposure modes. In addition, the COOLPIX P310 features Full HD movie recording, 7.5 cm (3.0-in.) high resolution LCD monitor and a customisable function button.

Nikon COOLPIX P310 – Image © Nikon / I Am Nikon

When capturing complex scenes, the COOLPIX P310’s new smart AF system means you get extra-sharp results wherever the main subject is in the frame. Even when filming in Full HD (1080p) with stereo sound, advanced features such as optical zoom with autofocus are available.

Available in black or white, this camera really does have all the bells and whistles. We’re pretty sure you won’t get tired of exploring its features and seeing how it can be your perfect companion on the move.  But what are your views on finding your perfect camera? Are there any killer features you simply couldn’t do without? We’d love to hear from you.

To see some more photos of the COOLPIX P310, as well as the other cameras in our COOLPIX Spring 2012 collection please visit our Flickr photostream. You can also see some shots taken with the COOLPIX P310 and the other cameras in the COOLPIX Spring 2012 collection by visiting this Flickr photostream.